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ULTA NEWS why is Ulta Beauty, Inc. price falling or rising

ULTA NEWS reasons for why stock price of Ulta Beauty, Inc. is falling or rising

ULTA Ulta Beauty is falling or rising technical reasons

Technical analysis forecast of Ulta Beauty Stock is that its in a uptrend for shortterm, and I will avoid taking a SHORT or SELL trade in this stock. Look for opportunities to BUY or go LONG in Ulta Beauty ULTA at this time. Stock is rising and might rise more.

It appears as if Ulta Beauty ULTA gave a large move recently.

Stock of Ulta Beauty (ULTA) is trading above an important moving average line, and it has been above this line for quite some time now. This is a good sign, and the stock might keep rising and move higher!

My analysis of Ulta Beauty is bullish for shortterm, and stock might move up till 696.5 or till 719.6. Use a stoploss of 677.17 and if this stock hits its stoploss, then it can fall down till 657.86

ULTA Ulta Beauty is falling or rising NEWS fundamental reasons

More announcements and NEWS

ULTA Ulta Beauty, Inc. current price & indicator signals

Moving Averages for Ulta Beauty, Inc.

  • 5Day Average: 691.06
  • 12Day Average: 686.03
  • 20Day Average: 673.96
  • 50Day Average: 648.17
  • 100Day Average: 591.33
  • 150Day Average: 567.48
  • 200Day Average: 538.06

ULTA Indicators & signals

Indicator MACD (12,26,9)

683.81, 671.41, 13.55
Indicator MACD is in positive zone

Indicator ADX (14)

9.36, 21.97, 18.2
Indicator ADX is indicating that momentum is weak.
Indicator ADX is showing that momentum is towards buying

Indicator RSI (14)

Current RSI is: 54
Indicator RSI is indicating buying momentum and stock might rise.

Recent prices of ULTA Ulta Beauty, Inc. are as follows: Daily volume is divided by 10 day averaged volume

Date Close Range Change % Volume
20 Fri Feb 2026 682.89 672.67 to 694.10 -1.43% 0.94 times
19 Thu Feb 2026 692.79 680.94 to 695.78 0.49% 0.92 times
18 Wed Feb 2026 689.42 685.50 to 714.97 -2.46% 1.39 times
17 Tue Feb 2026 706.82 686.86 to 707.25 3.43% 1.28 times
13 Fri Feb 2026 683.40 660.00 to 690.00 0% 0.85 times
13 Fri Feb 2026 683.40 660.00 to 690.00 2.43% 0.85 times
12 Thu Feb 2026 667.18 664.95 to 693.75 -2.32% 1.17 times
11 Wed Feb 2026 683.05 682.03 to 695.00 0.62% 0.81 times
10 Tue Feb 2026 678.87 678.16 to 697.39 -2.5% 0.43 times
09 Mon Feb 2026 696.25 689.00 to 700.81 0.85% 1.25 times
06 Fri Feb 2026 690.37 677.47 to 692.60 1.84% 1.05 times
05 Thu Feb 2026 677.91 671.68 to 689.00 -0.11% 1.24 times

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ULTA NEWS why is Ulta Beauty, Inc. price falling or rising

 

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